One hundred years ago, people were educated at school is free so the teaching unit would concentrate on education. However, today the education institutes have to advertise their advantage, professional and "why you should study in here?" I think we have to connect between education and marketing. Education is a service industry so we must make a blueprint and think about the strategy.
Nowadays, we can see many educational institutes advertising on the street. On the one hand, we have a lot of opportunities such as cram schools, colleges, public uni and private uni. Education has already entered an economic period and become the product, an intangible product. Students become consumers bur the product must be heterogeneous because students have many different personalities, abilities and intelligence. It is contentious that we should find the best method.
The teachers are in front-line and they are the best advertising for school. I think that is the reason the students would like to participate in the school. Overall, marketing is really an important element. The authorities have to set up a completed educational system.
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